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What do young people wish for the future? Which wishes would they throw in the wishing well?

These are the questions asked by the social media campaign #WishingWell. The campaign mobilises young people across Africa and EU to throw their wishes for the future in a virtual wishing well by uploading pictures on social media stating their biggest wishes.

Tag your picture #WishingWell

Why is the WishingWell campaign important?

On 28 – 29 November, African and European leaders will meet in Abidjan, Cote d’Ivoire, to discuss the future development of our two continents.  And there is a lot to discuss: Peace and stability, migration, lack of job opportunities, climate change and sexual and reproductive health and rights. Just to mention a few.

These are issues that dramatically affect millions of young peopes' lives. Therefore, it is only natural that we listen to the youth.

By having youth all across Africa and Europe to join the social media campaign, we hope to send a strong statement to the African and European leaders to listen to the youth and take their wishes into account during their discussions.

We have a responsibility to make sure that the voice of the youth is heard and that policies are made by and with youth – not only for them.

How you can join the campaign?

You can join the campaign by taking a picture in which you hold a sign stating your future wish. The pictures should afterwards be uploaded on Facebook, Twitter, Instagram or other social media platforms under the hash tag #WishingWell.

The more people we get involved in the campaign, the more likely it is that the political leaders will listen. Please help us out and make your voice heard!

Who is behind the campaign?

The campaign is launched by the Danish and Dutch Embassies in Addis Ababa. In Denmark and in the Netherlands, we support youth engagement and political inclusion in shaping the global development.

More than 40  % of the world’s population consist of young people under the age of 25. In Africa, the number is 60 % and in Ethiopia, the number is even higher. These massive numbers are actual people and their voices must be heard.

The campaign is not the only activity that is supported by Denmark and the Netherlands in order to support the voice of the youth at the forthcoming AU-EU summit. For instance, Denmark also support the African Youth Panel in conducting youth consultations across the continent. The social media campaign should be seen as a supplement to these activities trying to reach as many youngsters across Africa and Europe as possible.

In addition, Denmark also supports the Convention on Elimination of All Forms of Discrimination Against Women. UNWomen has published a youth friendly version of the Convention. This is an essential resource for youth around the world who are striving for a world with gender equality. Use #CEDAW4YOUTH to tell your friends and followers about the Convention.


Johnny, Addis Ababa, Ethiopia, 18 Years old